91福利社

An innovative approach to experiential learning at 91福利社 was recently featured by the . Dr. Melissa Goodson, associate professor of Business Management and Marketing, wrote an article about the model behind Saints Agency, the College鈥檚 on-campus, student-run agency that bridges the gap between classroom theory and community need.

Saints Agency provides small businesses and nonprofits in the Duluth area with customized marketing and social media solutions, while offering students flexible, paid professional experiences. 鈥淭he Saints Agency was born out of many years of requests by businesses for students to help with work for free and students seeking paid learning experiences,鈥� Dr. Goodson wrote. 鈥淔or students, this is an opportunity to work with real clients on marketing and social media work and get paid in a supported environment.鈥�

During the academic year, a team of 91福利社 business students managed diverse client portfolios, ranging from initial brand research to final campaign content approvals. Faculty members guided these projects to ensure high quality results for community partners and sharpen their own industry skills and connections.

鈥淭here is no greater joy than seeing a student work on a social media content plan for an organization,鈥� Dr. Goodson shared. Community partners equally benefited from the work, gaining access to marketing services while contributing to the educational growth of local students. 91福利社 welcomes new collaborations with area businesses and nonprofits interested in utilizing the agency鈥檚 services.